Articles
May 15, 2025
2025 NewFronts Recap: 4 Trends Shaping the Future of Streaming TV Advertising
This year’s NewFronts made one thing clear: the future of streaming TV advertising is not just about content, it’s about …
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Articles
Apr 09, 2025
Unlocking Performance With AI-Driven Sell-Side Decisioning: Q&A With Butler/Till and SWYM.ai
The programmatic ecosystem is in the midst of an evolution driven by significant advances in AI technology coupled with a …
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Articles
Feb 18, 2025
Untapped Potential: How AI Innovation Will Drive the Future of Ad Tech
Digital advertising underpins the business model of the internet—keeping content free and accessible while powering a multi-billion-dollar ecosystem. Ad tech …
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Articles
Dec 09, 2024
Reflecting on 2024: Programmatic Transformation in Progress
As 2024 draws to a close, I find myself reflecting on a transformative year that has begun to redefine the …
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Articles
Nov 26, 2024
Engineering Scalable Solutions: Machine Learning and Optimization at Index Exchange
Our vision at Index Exchange is total market efficiency, and our engineering teams are using machine learning and optimization to …
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Articles
Nov 14, 2024
What Is Curation and How Is It Transforming Programmatic Advertising?
In today’s crowded digital space, effectively reaching the right audience is more essential—and complex—than ever. Curation offers a precise, streamlined …
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Articles
Nov 04, 2024
Black Friday and Cyber Monday Marketing Insights: How To Reach Early Holiday Shoppers
The holiday shopping season is no longer a sprint that starts on Black Friday and ends with Cyber Monday. Over …
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Articles
Oct 24, 2024
Connecting Cultures: The Power of Our Localization Strategy
At Index Exchange, we take pride in delivering best-in-class service and technology to our customers and partners around the globe. …
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Articles
Sep 17, 2024
Bringing Our Brand to Life: Office Spaces That Reflect Our People and Work Culture
There’s a story behind all artwork and branding in office spaces. It exists for more than admiration, yet those stories …
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Articles
Sep 16, 2024
What Google’s Antitrust Trial Means for Ad Tech
Video transcript I just returned from Virginia where Index Exchange’s CEO, Andrew Casale, testified on the opening day of the …
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