Success Story: Softonic Softonic is a Spanish digital publisher based in Barcelona. It is the world’s largest app and program download portal, available globally in more than 15 languages (English, French, Korean, Japanese, Russian, etc.). Softonic has significant traffic, with 70 million users per month distributed in three main areas: North America, EMEA, and LATAM. ...continue reading
We’re firm believers in celebrating our people, all people, just as they are—a belief that was encapsulated this Pride Month at Index Exchange. From an Instagram series saluting key media moments in LGBTQ+ history, to a book club discussion of Audre Lorde’s Sister Outsider, to live-streamed conversations with LGBTQ+ advocates, we strived to champion inclusivity, ...continue reading
Index Exchange is an engineering-first company. Our first six hires were engineers, and still today, more than half of our employees are focused on engineering and product. Prioritizing engineering, as well as efficiency and scale, allows us to foster an environment of creativity and innovation. Because of this, our engineers can confidently challenge the status ...continue reading
Over-the-top video (OTT) is a uniquely attractive channel for advertisers. It combines the immersive, full-screen experience of television with the targeting efficiencies and measurement capabilities of digital. It’s also where consumers are. OTT viewership has skyrocketed over the past year, and advertisers in the U.S. can now reach more than 84 million households via connected ...continue reading
Google’s delayed deprecation of third-party cookies is necessary, but shouldn’t be taken as a time to pause Yesterday, Google announced a nearly two-year delay to Chrome’s planned deprecation of third-party cookies. For publishers, advertisers, and the rest of the independent ad tech industry, this is a much-needed reprieve. As the original 2022 deadline approached, it became ...continue reading
Welcome to A Day in the Life at Index Exchange This series is dedicated to showcasing what we’re all about here at Index. This month, we sat down (virtually) with Venus Nalchigar and Kristen Morith — two leaders in Product Design at Index Exchange — to discuss collaboration, the Design Research Program, and their hobbies ...continue reading
In January of 2020 — before the world shut down — we refreshed our company core values, distilling our working philosophy into key messages that captured Index Exchange’s essence. Among them was “Support Each Other. It Matters.” This mantra would prove to be invaluable and imperative in the months ahead as we forged through a ...continue reading
London, UK, May 19th, 2021 – Index Exchange, one of the world’s largest independent ad exchanges, today announced it has hired Michael Mullaney as Vice President of Buyer Development in EMEA. The addition of the newly-created role further establishes Index Exchange’s commitment to continuing to bring innovation and trust to the programmatic marketplace. With offices ...continue reading
NEW YORK, NY, May 4, 2021 – Index Exchange, one of the world’s largest independent ad exchanges, today announced it has hired Jason DeMarco as Vice President of Over-the-Top Video (OTT). The role, newly created for the company, is reflective of Index Exchange’s commitment to further scale its omnichannel capabilities, bringing better monetization and marketing ...continue reading
There was no shortage of conversations around diversity, inclusion, and women’s empowerment at Index Exchange this Women’s History Month. We shared our recommendations for “Unforgettable Books by Women Writers,” including Good Night Stories for Rebel Girls, The Sixth Extinction, and Beloved, culminating in the launch of the Index Exchange Women’s Network Book Club. We told ...continue reading
The IAB Tech Lab and a group of sell-side, buy-side, and anti-fraud partners recently released two new technical specifications for comment: Buyers.json and DemandChain. Index Exchange has been vocally supportive of buyer transparency for a long time, and we’re proud to contribute to these two proposals. Buyers.json and DemandChain mirror the existing sellers.json and SupplyChain ...continue reading
WPP’s media investment behemoth drove savings through a preferred supplier relationship with Index Exchange. Agencies have been leaning heavily into supply path optimization (SPO), which allows media buyers to find the most efficient, effective and transparent path to programmatic supply. For GroupM, which kicked off its premium supplier strategy in the U.S. last year via ...continue reading
