Bell Media and Index Exchange Partner to Bring Their Largest-Ever Video Deal to Life

– Multi-million dollar video partnership allows Omnicom Media Group to diversify programmatic offerings – TORONTO (August 6, 2019) – Bell Media, Canada’s largest media company and leading content creator, along with Index Exchange, the world’s largest independent ad exchange, have accelerated the implementation and execution of programmatic instream video deals for Omnicom Media Group (OMG). ...continue reading

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Roxot: US Publisher Programmatic Revenues 2019

A new study from Roxot, an ad-tech company that develops monetization and analytics tools for digital publishers, offers an overview of the sell-side programmatic market, including market trends, key demand channels for digital publishers, top-performing demand partners, and adoption rate of ad monetization technologies. The following research is based on the Roxot Prebid Analytics for Publishers and Roxot Revenue ...continue reading

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