CBC/Radio-Canada implements Key Values to supercharge display inventory with Index Exchange and Oracle Data Cloud

CBC/Radio-Canada inventory is now filtered to enable superior targeting and brand safety, while leveraging Oracle technology to conduct private marketplace deals. TORONTO, May 26, 2020 – CBC/Radio-Canada announced today that in partnership with Index Exchange, one of the world’s largest independent ad exchanges, all of its desktop and mobile web digital display advertising will now ...continue reading

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Beet.TV: Programmatic Advertising Must Align with Creative, Index Exchange CEO Andrew Casale

TORONTO  –  During the pandemic, many advertisers are slashing spending.  One principal reason is a lack of appropriate advertising.   Responding quickly, agencies are creating new executions. As a result, buying should come back in several categories in May and June, predicts Andrew Casale, President & CEO of Index Exchange, one of the largest independent programmatic adverting ...continue reading

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