The Trade Desk and Index Exchange are touting match rates above 90% when the SSP integrates The Trade Desk’s cookie footprint into its wrapper instead of matching pixels. The Trade Desk’s CEO, Jeff Green, wants other DSPs to adopt its ID to improve overall independent ad tech match rates. “This is not an attempt for ...continue reading
Earlier this month, our global IX team descended upon the city we call home – Toronto – for our annual employee conference. We enjoyed two days of inspiring on-stage content, gave back to the community by building kits for local charities in partnership with Kits for a Cause and attended a number of team bonding ...continue reading
Two months after the full roll-out of its Unified ID Solution, The Trade Desk is boasting match rates of up to 99 percent along with early trial partner Index Exchange as independent ad tech seeks to offer scaled targeting alternatives to the industry’s walled gardens. The digital advertising industry is dominated by walled gardens, which ...continue reading
NEW YORK & LOS ANGELES–(BUSINESS WIRE)–Global advertising marketplace, Index Exchange, is the first supply-side platform (SSP) to share the compelling results from its integration with The Trade Desk’s unified ID solution. The Trade Desk (Nasdaq:TTD) is offering its extensive, global cookie footprint at no cost to the digital advertising industry at large. The partnership between ...continue reading
ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. Today, publisher monetization takes centre stage. Will 2019 be about publisher diversification, improved technology to fuel better monetization, or a shift of focus towards quality content? A common identity solution “When it comes to publisher monetisation ...continue reading
Any advantages to having a variable fee can be overshadowed by the complication of communicating to publishers and ad buyers how those fees are being applied to individual impressions, and the corresponding lack of transparency, or at least limited transparency, could scare off advertisers sensitive to programmatic advertising’s hidden fees. Because of those transparency concerns, AppNexus, ...continue reading
It’s no news that programmatic has already drastically changed the digital advertising world. In 2018, online display has represented nearly half of spend (48%) in Australia & New Zealand. In this spirit, IX hosted a recovery breakfast the morning after the Melbourne Cup with its partners in the Sydney market. The breakfast brought thought-leaders in the ...continue reading
The holidays are right around the corner, which means a major increase in spending — no matter how frugal you try to be. So to help you keep your pockets filled this holiday season, we’ve rounded up 12 Toronto companies that are currently looking to fill a number of positions at their downtown offices. If all you want for ...continue reading
Welcome to This Woman’s Work, a series highlighting how different women are advancing the tech industry, both professionally and personally. Working women receive a slew of advice — lean in, lean out, be aggressive, but not too aggressive. We’re constantly inspired by the women who are paving the way and taking charge in the ever-evolving world of ...continue reading
LiveRamp, dataxu and Index Exchange launched the first commercial proof of concept for the Advertising ID Consortium on Thursday. The product places LiveRamp’s IdentityLink directly in the bidstream, skipping the cookie syncs typically required for a DSP and SSP to match against LiveRamp in a campaign. Additionally, Bill Simmons, dataxu’s co-founder and CTO, is joining ...continue reading