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The Index

Stay up-to-date on what’s next in ad tech

Debuting the IX Wrapper Ecosystem

Since the advent of header bidding, Index Exchange has focused a great deal of engineering effort on creating a platform out of our core Wrapper product – one that seamlessly integrates major ad tech partners throughout our industry. We believe our publisher clients deserve a diverse selection of ad tech partners to address their equally ...continue reading

Feb 14

IX Perspectives

Announcing General Availability for LiveRamp IdentityLink

Index Exchange is excited to announce our support for the LiveRamp IdentityLink (IDL) via the Index Exchange Wrapper. Starting this week, we will begin enabling IdentityLink transmission for eligible publishers and buyers on Index Exchange. Benefits of the LiveRamp IdentityLink The LiveRamp IdentityLink is a hashed, people-based identifier used for custom audience style buying in ...continue reading

Feb 13

IX Perspectives

Everything I Learned at the Women in IT Awards

A few weeks ago, I was stepping into a pair of hot pink heels and heading off to the Women in IT Awards in London, unsure of what exactly the night had in store. As I would quickly learn, companies of all sizes and structures (from start-ups to multinational banks) would pour into Grosvenor House ...continue reading

Feb 11

IX Perspectives

ExchangeWire: Index Exchange’s Adele Wieser Discusses Facebook, Amazon & OTT

This week’s The MadTech Podcast is a special episode recorded in Sydney, Australia, where ExchangeWire COO, Rachel Smith is joined by Adele Wieser, country manager, Australia and New Zealand, Index Exchange, to discuss the latest news and trends in madtech across the APAC region. On this week’s episode: – Advertisers claim they will pull money ...continue reading

Jan 18

Press

Information Age: Women in IT Awards 2019 – finalists revealed for flagship UK awards

We’re honored to be nominated as Employer of the Year for this year’s Women in IT Awards. To view all nominations, please click here. The awards ceremony will be held on January 30th at the Grosvenor House Hotel in London.

Jan 10

Press

Digiday: SSPs double down on tech fee transparency for 2019

AppNexus, Rubicon Project and Index Exchange are distancing themselves from the opaque way programmatic budgets are traded to bolster their stances as vendors that can help buyers demystify those auctions. It’s a far cry from the pitches from some supply-side platforms 12 months ago, which appeared to have been outpaced by demand-side platforms when it ...continue reading

Jan 09

Press

Ad Age: CES Warriors Share Their Hypes and Gripes About Tech’s Big Show

Each year, the conference circuit reboots with the madness that is the Consumer Electronics Show. Nearly 180,000 brands, vendors, tech enthusiasts and analysts from all corners of the world show up in Las Vegas for the larger-than-life spectacle. It’s here you’ll find underwear that connects to the internet, televisions as thin as credit cards, and ...continue reading

Jan 07

Press

AdExchanger: Open Online IDs Compete To Be Ad Tech Standards

And LiveRamp is more invested in IdentityLink since the company spun out of Acxiom. In November 2018, dataxu and Index Exchange became the first companies to integrate IdentityLink into the bidstream. Instead of the DSP and SSP separately matching cookies to LiveRamp, which inevitably will produce some mismatches due to blocked or erased cookies, dataxu ...continue reading

Jan 03

Press

Ad Age: 5 Resolutions for Programmatic Advertising in 2019

In our industry, the end of the year is a time for R&R — not rest and relaxation (as the digital ad ecosystem never sleeps), but reflection and resolutions. It’s a time to evaluate and digest our successes as well as our shortcomings, allowing us to set a new direction as we continue to evolve, ...continue reading

Dec 31

Press

AdExchanger: Advertising ID Consortium Enters Next Phase With LiveRamp’s First Bidstream Integration

LiveRamp, dataxu and Index Exchange launched the first commercial proof of concept for the Advertising ID Consortium on Thursday. The product places LiveRamp’s IdentityLink directly in the bidstream, skipping the cookie syncs typically required for a DSP and SSP to match against LiveRamp in a campaign.

Dec 29

Press

IX All Hands 2018

Dec 20

Video

IX Continues its Expansion in Germany with The Morning Bash Roadshow

2018 was a key year for programmatic in Germany – ad spending rose to over € 1.44 billion. As market participants in this country increasingly used programmatic, IX brought together about 300 guests on three days for lively discussions on the status quo of the industry. In mid-November we discuss opinion leaders in different cities to ...continue reading

Dec 18

Video

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