Revenue Optimisation Through the Implementation and Adoption of Consent Management Platforms 

Since the EU Cookie Directive came into effect in 2011, obtaining consumers’ consent  has been an imperative — albeit, sometimes challenging — aspect of all supply chain participants’ monetisation strategies, particularly publishers. GDPR requirements made this all the more imperative, mandating that publishers “unambiguously” obtain consent from consumers in order to use their data in ...continue reading

Product

A Look Back: IX Open Access — Driving Results for Publishers and Buyers During the Busiest Season of the Digital Year

Driving Results for Publishers and Buyers During the Busiest Season of the Digital Year In our latest edition of IX Open Access, Alex Gardner, Chief Revenue Officer at Index Exchange, joined Aleksandra Injac, US Programmatic Lead at Mindshare, and Jessica Kadden, Vice President of Programmatic Solutions at Meredith Corporation, for a conversation about how Publishers ...continue reading

Perspectives

IX Open Access Webinar: Driving Results for Publishers and Buyers During the Busiest Season of the Digital Year

Driving Results for Publishers and Buyers During the Busiest Season of the Year  The second IX Open Access webinar took place on October 27, 2020.  During this digital event, Alex Gardner, Chief Revenue Officer at Index Exchange, Aleksandra Injac, US Programmatic Lead at Mindshare, and Jessica Kadden, Vice President of Programmatic Solutions at Meredith Corporation ...continue reading

Webinars