Thoughts on Google’s Plans to Delay the Deprecation of Third-Party Cookies

Google’s delayed deprecation of third-party cookies is necessary, but shouldn’t be taken as a time to pause Yesterday, Google announced a nearly two-year delay to Chrome’s planned deprecation of third-party cookies. For publishers, advertisers, and the rest of the independent ad tech industry, this is a much-needed reprieve. As the original 2022 deadline approached, it became ...continue reading

Perspectives