New tool developed by the two companies gives advertisers access to more customized audiences with the sharing of first-party data. In a unique approach to programmatic, Target’s in-house media company Roundel is partnering with Index Exchange to share the retailer’s first-party data, broadening its reach with advertisers. Media buyers will now have access to first-party ...continue reading
Welcome to This Woman’s Work, a series highlighting how various women are advancing the tech industry, both professionally and personally. Working women receive a slew of advice — lean in, lean out, be aggressive, but not too aggressive. We’re constantly inspired by the women who are paving the way and taking charge in the ever-evolving ...continue reading
Did you know? According to a study by Pew Research last year, women are twice as likely as men to say they have experienced some form of gender discrimination at work. That’s why conversations that teach us how to stand up for ourselves in the workplace are critical, especially in underrepresented fields like engineering. I ...continue reading
In their latest piece for ExchangeWire, the IAB’s Display and Data Steering Group consults with its committee members, namely PubMatic; OpenX; IndexExchange; Teads; AppNexus, a Xandr Company; Rubicon Project; and Oracle Data Cloud, for their answer to the question: How do we boost transparency in digital advertising? Accountability is part of the equation Transparency is ...continue reading
Roundel, Target’s rebooted in-house media company, is partnering with a digital ad exchange. Roundel and Index Exchange have co-engineered a customized product providing media buyers access to Target’s first-party data paired with inventory using their existing platforms. This partnership marks Roundel’s first major foray into programmatic advertising, an automated method of buying, selling or fulfilling ...continue reading
Roundel is teaming up with Index Exchange for an easier process with fewer platforms Today at the Cannes Lions International Festival of Creativity, Target is announcing a new initiative for its newly relaunched in-house media company, Roundel: a partnership with the ad exchange Index Exchange to up its programming offerings. By partnering with Index Exchange, ...continue reading
Index Exchange is proud to have our EVP of Marketing, Emily Mourad, selected as an honoree for the Cynopsis Top Women in Media Awards in the “Corporate Visionary” category. The nominees will be honored at an award gala on September 9, 2019. View the full list of nominees here.
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: ADmantX launches Homepage Intelligent Solution to help boost ad revenue for publishers; PubMatic releases report on supply path optimisation; Programmatic Guaranteed: Smart is now activated globally within Google Display & Video 360; CAN ...continue reading
After events in California, London and Paris, we’ve officially wrapped our IX Open series. The events were rewarding, inspiring, and a true privilege to hear from our partners and allies across the programmatic ecosystem, from various markets around the globe. Beyond the great company, we also made great progress, not only for our clients and ...continue reading
Keynote event highlighted by flurry of product announcements enhancing connections among trusted publishers, favored brands and global consumers on the trusted web NEW YORK, June 12, 2019 (GLOBE NEWSWIRE) — Index Exchange (IX), the world’s largest independent ad exchange, recently unveiled new and powerful innovations that foster real-time, personalized connections between brands and audiences at ...continue reading
Index Exchange wants to lure buyers away from walled gardens with people-based solutions Independent ad tech has had a tumultuous 2019, with the industry moving away from the free and easy flow of data that marked the early phases of the commercial internet. Much of these transitions have been motivated by increased public scrutiny. Data ...continue reading
We were thrilled to host our third annual IX Open executive summit in the beautiful city of Orange County. It was an incredible week of impactful conversations on how we can maximize the efforts of our industry in 2019 and beyond. Watch our recap video to relive our time in Orange County.