Index Exchange has unveiled a new product called Adaptive Timeout that it claims will balance publishers’ monetization and consumer experiences by using machine learning to maximize ad opportunities without significantly affecting webpage load times. The new product makes publisher page speeds smarter by adapting them to each user, particularly mobile device users, many of whom ...continue reading
Index Exchange is excited to offer a new feature to our Publishers – Adaptive Timeout. Today, all wrappers available to Publishers use a fixed-value timeout, and most Publishers use a single fixed timeout for all of their header bidding supply, regardless of factors such as device type or the user’s network conditions. This presents a ...continue reading
Google’s audience segments are based on its own data and are not as expansive as data provided by third parties, said Jason Hartley, the senior vice president and national head of search at 360i. “It’s going to be very difficult to replace the performance for unfettered marketing,” Hartley said. “We are going to have to ...continue reading
The programmatic advertising and marketing technology industries are beautifully complex ecosystems which marry technological, financial and regulatory processes. Whilst key developments and trends are often discussed at the international level, it can be easy to overlook details at a more local basis, and whether they mirror, or converge from, the global norms. To that end, ...continue reading
Advertising fraud has for a long time cast a shadow over the ad- and martech ecosystem, compromising everything from brand safety to industry finances, with estimates suggesting an annual loss of USD$44bn (£33.6bn) by 2022. Writing exclusively for ExchangeWire, Michael McNeeley (pictured below), vice president product, demand and UI at Index Exchange discusses progress in the fight against fraud ...continue reading
Read insights from our Senior Director of Corporate Analytics, Jocelyn Gillespie, on what DSPs should expect when making the shift to first-price in eMarketer‘s latest report.
Let’s face it: no child harbors life-long dreams of one day breaking into the ad tech sector. It’s a far more serendipitous road than that. For that reason, many ad tech executives nurse a secret dream job, should they ever decide to leave the sector. We asked a bunch of ad tech executives what they ...continue reading
“In diversity there is beauty and there is strength”, said Maya Angelou. Building a strong, sustainable and – frankly – beautiful digital advertising industry is a priority for the IAB, and in this episode we focus on Diversity, Equality and Inclusion. James is joined by Sarah Barnes, People & Culture Director at Bauer, and Rak Patel, Head ...continue reading
Working women receive a slew of advice — lean in, lean out, be aggressive, but not too aggressive. We’re constantly inspired by the women who are paving the way and taking charge in the ever-evolving world of technology. Welcome to This Woman’s Work, a series highlighting how different women are advancing the tech industry, both ...continue reading
Initial Results Show Daily High of 110 Million User Matches Across 8 Billion Bid Requests Index Exchange announced early results of its integration with LiveRamp IdentityLink. Just weeks after the global advertising marketplace enabled IdentityLink for IX Wrapper publishers in the US, the company has seen a daily high of 110 million matches to users in LiveRamp’s identity ...continue reading
We’re entering a new era of ad tech in Germany, one marked by remarkable innovation as well as a sense of division. As our industry continues to evolve and aspects of our ecosystem inevitably become more siloed, two schools of thought have emerged around what the future of our industry might entail. At one end, ...continue reading
LiveRamp has purchased consent management platform Faktor, an acquisition that comes as the U.S. industry prepares for sterner privacy regulation with the upcoming enforcement of the California Consumer Privacy Act as a prime example. News of the purchase comes just weeks after LiveRamp–one of the biggest data on-boarders in the industry–is making its identity graph, ...continue reading