The Index - Index Exchange

LiveRamp: AdTech and MarTech: The trends that defined 2019 and those that will shape 2020

Data privacy and consumer trust major topics Thomas Edmonds, Head of Strategic Solutions at IPG and Tom Gregory, Country Manager Australia and New Zealand at lifesight provided likeminded insights that 2019 was the year that data privacy came to the fore. Edmonds observed that, “it’s evident that in 2019 there’s been an increase in focus on data privacy and consumer data protection ...continue reading

Jan 22

Press

Boston Business Journal: Ad tech company opens Boston office, seeks engineers

Index Exchange, a Toronto-based advertising tech company with over 100 employees in the U.S., is opening a Boston office to tap into the local tech talent pool. The space, located 1 Lincoln Street near South Station, is open as of Wednesday, according to the company’s spokesperson. The company is looking this year to fill nine ...continue reading

Jan 22

Press

Index Exchange Expands Product Team, Opens Boston

New Boston office marks the company’s first time growing its engineering team outside of Canada; company is actively hiring product and engineering team for the office. TORONTO AND BOSTON, January 22, 2020 – Index Exchange, the world’s largest independent ad exchange, announced today that it has expanded its product team in the United States, reinforcing ...continue reading

Jan 22

Press Product

Mobile Marketing Magazine: Why is Google really killing the cookie?

Google’s announcement earlier this week that it would phase out the use of third-party cookies in its Chrome browser within two years sent shock waves around the industry, and has also divided opinion among ad tech executives. Mike O’Sullivan, VP, product at ad exchange, Index Exchange, said he is encouraged by Google’s move. “We hope to see ...continue reading

Jan 17

Press Product

Adweek: Google Kills the Cookie, Leaving Digital Media Companies Craving a New Way Forward

The industry is racing against a 2-year countdown Some are calling it the “cookie-pocalypse.” Others see it as a new dawn for the $565 billion global ad industry. What’s certain is that Google Chrome’s decision to phase out support for third-party cookies will affect everyone in the digital media industry. While the move was not unexpected, at ...continue reading

Jan 17

Press

Media in Canada: ‘C’ is for ‘Chrome to phase out cookies’

What’s at stake for brands? “It’s not controversial to say that brands, in some components of their advertising solutions, are heavily reliant on cookies,” Mike O’Sullivan, VP of product at IndexExchange, explains to MiC. But it goes far beyond targeting. One of the first examples of cookies’ usefulness that comes to mind for O’Sullivan is frequency capping. ...continue reading

Jan 16

Press Product

Digiday: Winners, losers and fallout from Google’s plan to drop cookies

The silver lining for publishers Publishers believe this demand for alternatives to third-party cookies will kickstart their sputtering ad businesses. The likes of Time Out, Immediate Media and MailOnline are in a better position to thrive with cookies being absent because these publishers possess their own information on their audiences. European publishers like TL Group and ...continue reading

Jan 16

Press

California Consumer Privacy Act (CCPA) Readiness at IX

With 2020 upon us, so is the newest privacy law. Launching on January 1, 2020, CCPA (the California Consumer Privacy Act) allows web users to opt-out from their personal information being used by companies to serve digital ads. While this new law has some similarities to the legislation recently implemented in the EU (GDPR), there ...continue reading

Dec 30

IX Perspectives

Business Insider: Here are the 18 hottest adtech companies of 2019

2019 was the year the adtech industry was forced to adapt to sweeping new privacy laws and a rapidly changing media business. Growing concerns about privacy and the death of cookies that fuel digital advertising; the advent of the California Consumer Privacy Act (CCPA) and Europe’s General Data Protection Regulation (GDPR); and tech giants Apple and Google clamping ...continue reading

Dec 20

Press

What Sellers and Buyers should know about Sellers.json, Schain, and Transparency

Index Exchange was one of the first major exchanges to adopt and abide by the IAB’s specifications for Sellers.json and Schain, done in an effort to champion accountability and allow our partners to better vet all sources of inventory that they can access and purchase on our exchange. As a recap, Schain is a bid ...continue reading

Dec 19

IX Perspectives

Index Exchange Continues Dedication and Growth in Japan Through Hiring of Haruyo Kagawa as Managing Director Japan

Hiring is Latest Effort in Independent Ad Tech Company’s Expansion Across Asia TOKYO, Dec. 18, 2019 (GLOBE NEWSWIRE) — Index Exchange today announced plans to expand its operations in Japan, highlighted by the hiring of Haruyo Kagawa as Managing Director, Japan. Kagawa brings to Index a tremendous track record in digital advertising and most recently ...continue reading

Dec 18

Press

Campaign Asia: Index Exchange taps ex-Unruly exec in Japan

Just weeks after Campaign revealed Haruyo Kagawa’s departure from Unruly, we can now detail her plans to expand Index Exchange in the market. Index Exchange has tapped former Unruly country manager Haruyo Kagawa to expand its operations in Japan. Kagawa will become managing director of Japan at the adtech firm, charged with expanding its suite ...continue reading

Dec 10

Press