As is the case for many organizations worldwide, the COVID-19 pandemic has necessitated a new normal for our employees, clients, and local communities. No stranger to adapting to new and unprecedented circumstances at Index Exchange, we’ve implemented several measures to ensure that our business functions continue uninterrupted, our productivity remains unaffected, and our employees feel ...continue reading
Thanks to everyone who read, and provided feedback on, last week’s first edition of “IX Marketplace Pulse.” If you have any items you’d like us to consider for our next edition, please email MarketplacePulse@indexexchange.com. Stay safe, happy and healthy. Will Doherty EVP, Global Marketplace Development Subscribe to receive IX emails What We Learned this Week: ...continue reading
The past few weeks have been an adjustment for your teams, our industry and the world as a whole. We know there is much uncertainty at every turn, and we at Index hope to be a guidepost for you during this time. That’s why we’re introducing “IX Marketplace Pulse” – a weekly update where we’ll ...continue reading
In 2015, the Harvard Business Review reported that “women made up a mere 19% of experts featured in news stories and 37% of reporters telling stories globally.” As an organization committed to powering premium journalism, we feel it’s equally important to champion the voices bringing these stories to life — fighting for greater parity and ...continue reading
With the launch of the IAB’s Transparency and Consent Framework (TCF) 2.0 set for April 1, 2020, Index Exchange is ready to handle the Framework’s new consent signals. The TCF allows businesses to operate in a compliant way under the GDPR by providing a standardized format to collect and communicate user consent signals to process ...continue reading
Index Exchange (IX) is excited to announce the upcoming release of new fields and smarter functionality available via Client Audit Logs (CALs). We continue to invest in our Client Audit Logs, designed to empower our customers to audit their auctions, by providing a receipt for every transaction on the Exchange, free of charge. Smarter CALs: ...continue reading
The journey of programmatic advertising has been fascinating, and IX has enjoyed a front seat for each major wave of innovation along the way. The first major wave of innovation spanned many years and focused on standards that led to the creation of OpenRTB to create scale and vendor choice. We then brought relationships into ...continue reading
The health and safety of our employees, clients, and local communities has always been our top priority at Index Exchange, bound by our shared commitment to power premium journalism. In light of the unprecedented challenges presented by the spread of Coronavirus (COVID-19), we want to reiterate that our dedication to protecting our teams, partners, and ...continue reading
When header bidding first rose to prominence, publishers quickly realized the importance of using a Javascript framework to house the code for their digital advertising configuration and bidders (often called a ‘Container’ or ‘Wrapper,’ but something we call a ‘Library’ here at Index). While the first frameworks helped democratize monetization, publishers continue to face new ...continue reading
I joined Index Exchange as Director, Engineering relatively recently. Even in the hiring process, it was clear to me: This was a company where I could bring about change. As a mother of two, an immigrant, and a director whose career has been spent in technical fields, I’m used to being in the minority — ...continue reading
We’re proud to be recognized as one of of Deloitte Canada’s Best Managed Companies for the second year in a row! Thank you to our IXers who make our company an incredible place to work. To find your perfect fit at IX, head to our careers page. View the full list of winners here.
The IAB Tech Lab this week called for publishers, advertisers, and adtech companies to unite to create standards and a replacement for third-party cookies on browsers like Chrome, Apple’s Safari and Mozilla-owned Firefox. Dubbed Project Rearc, the effort is eventually supposed to include a consumer ad campaign to reach 2 billion people. “Everything we do ...continue reading