AppNexus, Rubicon Project and Index Exchange are distancing themselves from the opaque way programmatic budgets are traded to bolster their stances as vendors that can help buyers demystify those auctions. It’s a far cry from the pitches from some supply-side platforms 12 months ago, which appeared to have been outpaced by demand-side platforms when it ...continue reading
Each year, the conference circuit reboots with the madness that is the Consumer Electronics Show. Nearly 180,000 brands, vendors, tech enthusiasts and analysts from all corners of the world show up in Las Vegas for the larger-than-life spectacle. It’s here you’ll find underwear that connects to the internet, televisions as thin as credit cards, and ...continue reading
This potential disintermediation of exchanges points to where the next true battleground of supply-side programmatic will be: the wrapper. The place where the header-bidding auction occurs, the wrapper is likely the platform through which publishers and DSPs will interface with each other. Index Exchange foresaw this development years ago, and it’s a direction that Rubicon ...continue reading
And LiveRamp is more invested in IdentityLink since the company spun out of Acxiom. In November 2018, dataxu and Index Exchange became the first companies to integrate IdentityLink into the bidstream. Instead of the DSP and SSP separately matching cookies to LiveRamp, which inevitably will produce some mismatches due to blocked or erased cookies, dataxu ...continue reading
In our industry, the end of the year is a time for R&R — not rest and relaxation (as the digital ad ecosystem never sleeps), but reflection and resolutions. It’s a time to evaluate and digest our successes as well as our shortcomings, allowing us to set a new direction as we continue to evolve, ...continue reading
LiveRamp, dataxu and Index Exchange launched the first commercial proof of concept for the Advertising ID Consortium on Thursday. The product places LiveRamp’s IdentityLink directly in the bidstream, skipping the cookie syncs typically required for a DSP and SSP to match against LiveRamp in a campaign.
2018 was a key year for programmatic in Germany – ad spending rose to over € 1.44 billion. As market participants in this country increasingly used programmatic, IX brought together about 300 guests on three days for lively discussions on the status quo of the industry. In mid-November we discuss opinion leaders in different cities to ...continue reading
The Trade Desk and Index Exchange are touting match rates above 90% when the SSP integrates The Trade Desk’s cookie footprint into its wrapper instead of matching pixels. The Trade Desk’s CEO, Jeff Green, wants other DSPs to adopt its ID to improve overall independent ad tech match rates. “This is not an attempt for ...continue reading
Earlier this month, our global IX team descended upon the city we call home – Toronto – for our annual employee conference. We enjoyed two days of inspiring on-stage content, gave back to the community by building kits for local charities in partnership with Kits for a Cause and attended a number of team bonding ...continue reading
Two months after the full roll-out of its Unified ID Solution, The Trade Desk is boasting match rates of up to 99 percent along with early trial partner Index Exchange as independent ad tech seeks to offer scaled targeting alternatives to the industry’s walled gardens. The digital advertising industry is dominated by walled gardens, which ...continue reading
NEW YORK & LOS ANGELES–(BUSINESS WIRE)–Global advertising marketplace, Index Exchange, is the first supply-side platform (SSP) to share the compelling results from its integration with The Trade Desk’s unified ID solution. The Trade Desk (Nasdaq:TTD) is offering its extensive, global cookie footprint at no cost to the digital advertising industry at large. The partnership between ...continue reading