Every transaction needs an itemized, virtual receipt provided to all participants. When the curtain comes up on the summer of 2020, the stage is set in a tempest. Marketers have retooled creative strategies. Media companies have had to manage record-high levels of user engagement while navigating a business environment marked by one of the most challenging ...continue reading
Sometimes You Get What You Need… It’s funny how you don’t know you need something until you get it. I really didn’t think an extra day off for Memorial Day would matter all that much. I wasn’t going anywhere. I am in the same place I have been for the last 10 weeks. Days are ...continue reading
CBC/Radio-Canada inventory is now filtered to enable superior targeting and brand safety, while leveraging Oracle technology to conduct private marketplace deals. TORONTO, May 26, 2020 – CBC/Radio-Canada announced today that in partnership with Index Exchange, one of the world’s largest independent ad exchanges, all of its desktop and mobile web digital display advertising will now ...continue reading
Pretty, Pretty, Pretty… Good While the COVID curve flattens, ad spend is starting to pick back up. Before anyone starts doing cartwheels, ad spend is still down compared to pre-COVID levels but the trend lines are starting to move in our favor. This ain’t no disco, but it ain’t fooling around either… it’s good news. And ...continue reading
Just a couple of months ago, when most of the world was mandated to work from home where possible and avoid unnecessary travel due to the COVID-19 pandemic, Index Exchange’s data pipeline experienced a surge of traffic. The High Tide of Data Volume As a large proportion of the global population remained inside, people were ...continue reading
Alone, Together – Marketplace Pulse I can’t help but to think we are uniquely suited to this moment. We are being asked to stay at home when it has never been easier to be at home. Sometimes it feels like the last decade of tech has been moving in a straight line towards the reality ...continue reading
While not quite pre-pandemic levels, Index Exchange’s findings show rebounds in some categories, although marketers are thinking shorter-term. Index Exchange saw an increase in programmatic advertising action in the last half of April over the first half in some categories. Retail, business and entertainment have all increased in the latter half of the month, and ...continue reading
Index’s own Paul Zovighian, Senior Director, Exchange Optimization hosted a MaRS partner session on how buyers have both reacted and adapted to the new reality of COVID-19 in a programmatic context. Armed with a bevy of data and insights on the buying patterns of today’s advertisers, Paul broke down exchange activity over the month of ...continue reading
Some Things Can’t Be Shipped, for Everything Else Use Programmatic Now that we have a full calendar month wrapped under COVID, my optimism largely remains intact. When preparing for April, it was hard to predict how advertisers would respond. Remember – it was not just the start of a new month but a new quarter, ...continue reading
How IX Helped Apartment Therapy Boost Advertising Spend Over the last month, we’ve collectively observed the ripple effects of the changes in our digital advertising ecosystem. As we begin to adjust to the new normal, we recognize it’s more important than ever to arm publishers with every tool available to capture existing and future budgets. ...continue reading
It’s Gonna Be May – Marketplace Pulse Insights: April 30 We are about to cross the finish line of the first full calendar month in quarantine. Congratulations — getting out of April is a notable milestone. And, It’s Gonna be May. Back in January when China decided to shut down Wuhan and other dense population ...continue reading
TORONTO – During the pandemic, many advertisers are slashing spending. One principal reason is a lack of appropriate advertising. Responding quickly, agencies are creating new executions. As a result, buying should come back in several categories in May and June, predicts Andrew Casale, President & CEO of Index Exchange, one of the largest independent programmatic adverting ...continue reading