Index Exchange Sees Immediate Lift for Publishers after Implementing the Trade Desk’s Unified ID Solution

NEW YORK & LOS ANGELES–(BUSINESS WIRE)–Global advertising marketplace, Index Exchange, is the first supply-side platform (SSP) to share the compelling results from its integration with The Trade Desk’s unified ID solution. The Trade Desk (Nasdaq:TTD) is offering its extensive, global cookie footprint at no cost to the digital advertising industry at large. The partnership between ...continue reading