Getting Past Flat We took a longer than normal break between newsletters. With the summer quickly coming to an end and folks away on holiday, it felt like a good time to step away from industry analysis. I thought by virtue of living in some kind of time soup this summer would feel longer than ...continue reading
New Adapter Certification Process for IX Library Index Exchange is refreshing the IX Library process, in order to make certification faster and more streamlined. Adapter Providers can expect their updates and submissions to go live faster, while IX Library Publishers continue to benefit from IX Library’s high quality bar, which continues to include automated testing ...continue reading
Success Stories: How Fitbit Achieved Higher Return on Ad Spend via People-Based Marketing To prepare for an internet without third-party cookies, more brands are turning to people-based marketing to reach their high-value audiences while still being able to effectively measure outcomes. Leading health and fitness technology brand Fitbit did just that, leveraging LiveRamp®’s integration with ...continue reading
Working Together to Address a need for Transparency in Programmatic Advertising Programmatic advertising is integral to powering premium journalism in a time where keeping informed on important issues is more critical than ever. Having grown significantly over the past 10 years, this way of buying media is the most flexible and scaled option in existence ...continue reading
The Blue Jean Committee By design, this newsletter is positive. With so much uncertainty and challenging circumstances, I think it’s important to focus on the good out there. And while there is plenty of it, there is a limit to my positivity. And its video conferencing. It is an energy vampire. I don’t care if you ...continue reading
Index Exchange Partners with White Ops to Deliver Invalid Traffic Protection Against Sophisticated Bots Across All Global Inventory Channels White Ops Advertising Integrity helps scale Index Exchange’s commitment to invalid traffic protection and adds fraud protection to video, in-app and CTV inventory NEW YORK, AUGUST 12, 2020– Index Exchange (IX), one of the world’s largest ...continue reading
Bolstering Invalid Traffic Protection with White Ops At Index Exchange, we know the importance of staying vigilant when it comes to invalid traffic (IVT) and fraud. We’ve spent many years investing in technological and human solutions to tackle challenges that evolve as fast as the programmatic ecosystem does. We human vet every new supply partner, ...continue reading
An Introduction to Machine Learning – Our Supply Traffic Filter With self-driving cars, voice-controlled personal assistants, and recommendation engines built into your favourite streaming services, it seems like we are only at the tip of the iceberg when it comes to Machine Learning (ML). For many of us, it is increasingly governing much of how ...continue reading
IX Traffic Filter: Meeting 2020’s Business Challenges with Machine Learning Let’s rewind to a time before quarantine and face masks – the year 2019. As we set our sights on 2020, one of our goals at IX was to invest in efficiency on behalf of our publishers and buyers. We could never have anticipated how ...continue reading
This is Today. Today is Yesterday. And Tomorrow is also Today. It’s official. Our new normal is no longer new. It’s just normal. If you have an internet connection, or cable television, you have heard those words more in the past few months than your own name. “The New Normal” will be the Time Magazine ...continue reading
Working women receive a slew of advice — lean in, lean out, be aggressive, but not too aggressive. We’re constantly inspired by the women who are paving the way and taking charge in the ever-evolving world of technology. Welcome to This Woman’s Work, a series highlighting how various women are advancing the tech industry, both professionally ...continue reading
The product allows advertisers and buyers to understand where their audiences are present based on consented information. Programmatic ad exchange Index Exchange has expanded its partnership with LiveRamp to make its IdentityLink product available globally after two years of testing. Its cookie-less identity product has now been extended to markets across the globe. Mike O’Sullivan, ...continue reading