The world of programmatic advertising is a high stakes game (not unlike a horse race). Throughout our industry’s history, its players have experienced great success as well as tough losses — skyrocketing in value one day, shuttering operations and laying off teams the next. There are a number of forces driving this cycle, and the ...continue reading
Index Exchange’s Amanda Keleher shares why women need to push for gender equality beyond the month of March. Hear that? The sound of a dozen glass ceilings shattering? We’d like to say it’s been the soundtrack to 2018 and 2019 – an indicator that the gender wage gap is, at long last, beginning to shrink and ...continue reading
In any and every industry, true progress takes time. Yes, innovation happens at breakneck speed — particularly in the tech sector — but industry-wide change is a slow and steady process. More often than not, this starts on a small scale. It’s the ripple effect, in which one small, intentional move sets off change within ...continue reading
Google claimed the measure is geared toward ushering in transparency in the often-ambiguous world of programmatic media trading. Others, however, see it differently, taking it as a major sign that second-price auctions in media trading are on the way out. Will Doherty, evp global marketplace development at Index Exchange—one of the early advocates of the ...continue reading
Any agile workplace (IX Engineering included) can and should regularly make a conscious effort to strive for improvement, as constant advancement is key to having an agile mindset – a practice that metrics can both help and hinder. The right metrics can showcase and localize problems ripe for improvement or reassure teams their work is ...continue reading
Google is making a change to its programmatic ad exchange that could cause ripples across the industry. On Wednesday, Google said that it would change the structure of Google Ad Manager’s Adx, its ad exchange and server that powers ads on hundreds of publishers’ websites. By the end of the year, Adx will switch from ...continue reading
Today is International Women’s Day, a holiday dedicated to celebrating the large and small achievements of women across the globe. Beyond the opportunity to salute the women in our lives, March 8th also serves as a reminder to champion inclusivity in the workplace — something we continuously strive to bring to Index Exchange, today and ...continue reading
Since the earliest days of the online advertising wars, the Casale family has been on the front lines. As publishers faced shrinking print revenue, the family pitched them on technology enabling them to make money from web advertising. When Joe Casale established Casale Media in 2003, the company was one of the early entrants in ...continue reading
In the early days of programmatic media trading, second-price auctions were the default means of monetizing remnant ad impressions. In December 2017, this was as high as 75 percent of impression share. However, the dual trends of media buyers spending more and more of their budgets programmatically along with the growing complexity of the wider ad-tech ...continue reading
Any rapidly evolving, rapidly innovating industry comes with plenty of room for debate. Questions stir around what emerging technology is worth pursuing, which practices have become outdated, how to differentiate between truly innovative advances and passing fads — particularly in the world of programmatic. At present, one of the most hotly contested topics is on ...continue reading
The impact of the tech sector’s growth on commercial property has been strong. Toronto’s downtown vacancy rate is 3%, and the city has not registered the lowest downtown office vacancy rate in North America for five consecutive quarters, according to CBRE. The Waterfront Innovation Center was one building in Toronto’s downtown district that experienced “significant ...continue reading
LiveRamp is making its IdentityLink IDs available for free to demand-side platforms. It’s an extension of what LiveRamp has been working on since late last year, beginning with an integration between dataxu and Index Exchange. DSPs adopting IdentityLink as a baseline ID would have a free license for cross-device targeting, frequency capping and basic measurement services, ...continue reading