Working women receive a slew of advice — lean in, lean out, be aggressive, but not too aggressive. We’re constantly inspired by the women who are paving the way and taking charge in the ever-evolving world of technology. Welcome to This Woman’s Work, a series highlighting how different women are advancing the tech industry, both ...continue reading
In a cookie-less environment, advertisers can’t personalize ads to specific users. Therefore, the value offered by programmatic advertising compared to other advertising channels will be lost. With the tremendous reallocation of marketing budgets, publishers will suffer the most. Index Exchange’s Andrew Casale delivered a keynote speech last May where he said ad requests without a buyer ID, ...continue reading
Since the advent of header bidding, Index Exchange has focused a great deal of engineering effort on creating a platform out of our core Wrapper product – one that seamlessly integrates major ad tech partners throughout our industry. We believe our publisher clients deserve a diverse selection of ad tech partners to address their equally ...continue reading
Index Exchange is excited to announce our support for the LiveRamp IdentityLink (IDL) via the Index Exchange Wrapper. Starting this week, we will begin enabling IdentityLink transmission for eligible publishers and buyers on Index Exchange. Benefits of the LiveRamp IdentityLink The LiveRamp IdentityLink is a hashed, people-based identifier used for custom audience style buying in ...continue reading
A few weeks ago, I was stepping into a pair of hot pink heels and heading off to the Women in IT Awards in London, unsure of what exactly the night had in store. As I would quickly learn, companies of all sizes and structures (from start-ups to multinational banks) would pour into Grosvenor House ...continue reading
The ad tech space is a fast-paced, highly competitive environment. Independent tech players throughout the ecosystem—on both the demand and supply sides of the business—are constantly striving to innovate, to iterate, to demystify the inner workings of the supply chain. And yet, the mostopaque players (the “walled gardens,” so to speak) continue to receive the ...continue reading
Down to two or three solutions. “This isn’t competitive,” Trade Desk SVP of Inventory Partnerships Tim Sims told me. The key objective, he added, is to reduce the hundreds of ad tech firms that have to match cookie IDs with hundreds of others, down to the two or three single ID solutions. The Trade Desk’s ...continue reading
This week’s The MadTech Podcast is a special episode recorded in Sydney, Australia, where ExchangeWire COO, Rachel Smith is joined by Adele Wieser, country manager, Australia and New Zealand, Index Exchange, to discuss the latest news and trends in madtech across the APAC region. On this week’s episode: – Advertisers claim they will pull money ...continue reading
IdentityLink connects a variety of datasets about millions of users, including offline data, to create an anonymized profile of a single user that is based on the idea that a real person is living in the real world and online. The Consortium has now focused on using a few cookies, notably ones from DSP The ...continue reading
We’re honored to be nominated as Employer of the Year for this year’s Women in IT Awards. To view all nominations, please click here. The awards ceremony will be held on January 30th at the Grosvenor House Hotel in London.
AppNexus, Rubicon Project and Index Exchange are distancing themselves from the opaque way programmatic budgets are traded to bolster their stances as vendors that can help buyers demystify those auctions. It’s a far cry from the pitches from some supply-side platforms 12 months ago, which appeared to have been outpaced by demand-side platforms when it ...continue reading
Each year, the conference circuit reboots with the madness that is the Consumer Electronics Show. Nearly 180,000 brands, vendors, tech enthusiasts and analysts from all corners of the world show up in Las Vegas for the larger-than-life spectacle. It’s here you’ll find underwear that connects to the internet, televisions as thin as credit cards, and ...continue reading