Any advantages to having a variable fee can be overshadowed by the complication of communicating to publishers and ad buyers how those fees are being applied to individual impressions, and the corresponding lack of transparency, or at least limited transparency, could scare off advertisers sensitive to programmatic advertising’s hidden fees. Because of those transparency concerns, AppNexus, ...continue reading
It’s no news that programmatic has already drastically changed the digital advertising world. In 2018, online display has represented nearly half of spend (48%) in Australia & New Zealand. In this spirit, IX hosted a recovery breakfast the morning after the Melbourne Cup with its partners in the Sydney market. The breakfast brought thought-leaders in the ...continue reading
Welcome to This Woman’s Work, a series highlighting how different women are advancing the tech industry, both professionally and personally. Working women receive a slew of advice — lean in, lean out, be aggressive, but not too aggressive. We’re constantly inspired by the women who are paving the way and taking charge in the ever-evolving world of ...continue reading
Each year, Cyber Monday reaffirms its title as the top e-commerce event in North America, with advertisers launching special campaigns and paying top advertising dollars to attract customers. Q4 pushes the limits of our Ad Serving platform, campaign registration pipeline and data processing systems, as IX typically experiences at least a 10% increase in daily ...continue reading
With just two months left in 2018, the year is winding down to an end — but that doesn’t mean that your job search has to! With unemployment at the lowest rate since 1969 and 7.1 million open jobs, it’s a definite job seeker’s market. However, it’s important to remember that this market won’t last forever. So this ...continue reading
As an engineering-first organization, we have a natural tendency to want to observe how our systems behave at their limits. This allows us to uncover issues that no one else that uses the same technologies has been able to explore. One such issue even led us to discover a bug in the Linux kernel, a ...continue reading
It doesn’t have to be Halloween for you to be scared these days. Bogeymen are everywhere, starting with the White House. At an industry level, ghosts and ghouls are especially thriving—and we’re not even talking about the goblins the #MeToo movement has exposed. A brief rundown of our more familiar spooks: Holding-company stock values are ...continue reading
Updated October 30, 2018 Today, we’re excited to announce general availability of support for The Trade Desk’s Unified ID Solution within the Index Exchange Header Tag Wrapper. As this rolls out over the next two weeks, Wrapper Publishers can begin to collect and share the Unified ID Solution’s common identifier. This functionality is supported by ...continue reading
From the moment Index Exchange announced our expansion into Japan back in April, I’ve been looking forward to discovering this distinct market. Having never travelled to Asia prior, I was a little nervous to enter a new territory of robots, manga and kawaiiness, but I left Tokyo with an extreme appreciation for their tradition-based culture ...continue reading