A Big Change Since we started this newsletter, our friend, Tom Hanks, has been an unofficial mascot of our COVID-19 analysis. His diagnosis represented a dividing line of sorts between the pre and post pandemic world. His recovery was our recovery. He was the Woody to our Andy. The Turner to our Hooch. The Jenny ...continue reading
At Index Exchange, we’re in the very fortunate position that when COVID-19 necessitated all of our employees to work remotely, we were able to do so without significant disruption. This includes our engineering team, whose 200+ employee workforce is spread across our three Canadian offices in Toronto, Montreal, and Kitchener-Waterloo. As natural innovators, we’ve not ...continue reading
All Fresco Nation For the past couple of years, my running has been on a slow and steady decline. I can blame it on travel, work, and any number of distractions, but the truth is I just wasn’t able to keep a consistent routine. There wasn’t really anything materially different other than my motivation had ...continue reading
Several categories are on the upswing, including one that had all but disappeared for some time. The latest Marketplace Pulse report from global advertising marketplace, Index Exchange, shows that 100 days into lockdown, an increasing number of Canadian advertisers are showing signs of returning to the digital and programmatic world. In Canada, Brad Jeffrey, managing ...continue reading
100 Days, 100 Nights There are a lot of good headlines coming out of the trades. Advertising is expected to recover and grow in 2021. Programmatic, in particular, is fighting its way back to pre-COVID levels. We are settled into our new routines. In some respects, it feels harder to imagine what it was like ...continue reading
Working women receive a slew of advice — lean in, lean out, be aggressive, but not too aggressive. We’re constantly inspired by the women who are paving the way and taking charge in the ever-evolving world of technology. Welcome to This Woman’s Work, a series highlighting how various women are advancing the tech industry, both professionally ...continue reading
Index Exchange has long endorsed the belief that the future of programmatic advertising will move away from a reliance on the cookie and instead leverage privacy-first, people-based advertising. In support of this future, we launched the Identity Library in early 2019 to help bring Real-Time Identity (RTI) and people-based addressability to Publishers using any header ...continue reading
In March, we announced Exchange Fee Reduction (XFR) – an incentive program for strategic buyers to spend more on publishers through IX in return for lower IX auction fees, ultimately boosting publisher revenue and advertisers’ working media. We’re excited to share we’ve expanded the program to a handful of leading buyers. As more buyers participate ...continue reading
Viva Las Vegas? It’s the beginning of June, and Ad Spend continues to recover. Even the most hard hit Ad categories, like Travel, have started to gain momentum. All verticals are up since April 1st, and green shoots are sprouting across the ecosystem. We still have a ways to go, but collectively things are getting ...continue reading
Due to current events, and acts of injustice, it feels inappropriate to share a newsletter this week. Instead, I am including a list of resources that feel relevant and important. You won’t be wrong to start anywhere on this list, but I found Ta-Nehesi Coates We Were Eight Years in Power to be the most ...continue reading
The pubcaster has paired with Index Exchange to make brand-safe buys more efficient. The CBC has taken concrete steps to ensure brand safety for advertisers by supercharging the targetability of its display inventory with Index Exchange (IX), the Toronto-based independent ad exchange. All CBC desktop and mobile digital display advertising is now fed through Index ...continue reading
Every transaction needs an itemized, virtual receipt provided to all participants. When the curtain comes up on the summer of 2020, the stage is set in a tempest. Marketers have retooled creative strategies. Media companies have had to manage record-high levels of user engagement while navigating a business environment marked by one of the most challenging ...continue reading