AdExchanger: Kraft-Heinz Brands Collapse After Cost Cutting; Horizon Tries Performance-Based Agency

LiveRamp is making its IdentityLink IDs available for free to demand-side platforms. It’s an extension of what LiveRamp has been working on since late last year, beginning with an integration between dataxu and Index Exchange. DSPs adopting IdentityLink as a baseline ID would have a free license for cross-device targeting, frequency capping and basic measurement services, ...continue reading