Welcome to This Woman’s Work, a series highlighting how different women are advancing the tech industry, both professionally and personally. Working women receive a slew of advice — lean in, lean out, be aggressive, but not too aggressive. We’re constantly inspired by the women who are paving the way and taking charge in the ever-evolving world of ...continue reading
Each year, Cyber Monday reaffirms its title as the top e-commerce event in North America, with advertisers launching special campaigns and paying top advertising dollars to attract customers. Q4 pushes the limits of our Ad Serving platform, campaign registration pipeline and data processing systems, as IX typically experiences at least a 10% increase in daily ...continue reading
As an engineering-first organization, we have a natural tendency to want to observe how our systems behave at their limits. This allows us to uncover issues that no one else that uses the same technologies has been able to explore. One such issue even led us to discover a bug in the Linux kernel, a ...continue reading
Updated October 30, 2018 Today, we’re excited to announce general availability of support for The Trade Desk’s Unified ID Solution within the Index Exchange Header Tag Wrapper. As this rolls out over the next two weeks, Wrapper Publishers can begin to collect and share the Unified ID Solution’s common identifier. This functionality is supported by ...continue reading
From the moment Index Exchange announced our expansion into Japan back in April, I’ve been looking forward to discovering this distinct market. Having never travelled to Asia prior, I was a little nervous to enter a new territory of robots, manga and kawaiiness, but I left Tokyo with an extreme appreciation for their tradition-based culture ...continue reading
Rumors of the Advertising ID Consortium’s demise were greatly exaggerated after AT&T announced that its programmatic ad tech arm AppNexus was “no longer participating” in the group. Soon before the launch of AT&T-AppNexus conjoined ad tech division Xandr, the Advertising ID Consortium founding member and major exchange took a step back from its group leadership ...continue reading
Our employees are vital to our success and innovation. We’re honored to have our IXers recognized in the ‘Most Passionate Employees’ category for Digiday’s Work Life Awards. View the full list here.
ExchangeWire is delighted to announce who is in the running to be awarded the prestigious titles of ‘Ad Tech Personality of the Year’ and ‘Ad Tech Rising Star’. We’ve received hundreds of entries from around the world and and it is extremely encouraging to see so much enthusiasm from the industry in sharing who you ...continue reading