Success Stories: How Fitbit Achieved Higher Return on Ad Spend via People-Based Marketing

Success Stories: How Fitbit Achieved Higher Return on Ad Spend via People-Based Marketing To prepare for an internet without third-party cookies, more brands are turning to people-based marketing to reach their high-value audiences while still being able to effectively measure outcomes.  Leading health and fitness technology brand Fitbit did just that, leveraging LiveRamp®’s integration with ...continue reading

Case Studies

Index Exchange Partners with White Ops to Deliver Invalid Traffic Protection Against Sophisticated Bots Across All Global Inventory Channels

Index Exchange Partners with White Ops to Deliver Invalid Traffic Protection Against Sophisticated Bots Across All Global Inventory Channels White Ops Advertising Integrity helps scale Index Exchange’s commitment to invalid traffic protection and adds fraud protection to video, in-app and CTV inventory NEW YORK, AUGUST 12, 2020– Index Exchange (IX), one of the world’s largest ...continue reading

Press Release

Media in Canada: Index Exchange Expands New Identity Tool for A Post-Cookie World

The product allows advertisers and buyers to understand where their audiences are present based on consented information. Programmatic ad exchange Index Exchange has expanded its partnership with LiveRamp to make its IdentityLink product available globally after two years of testing. Its cookie-less identity product has now been extended to markets across the globe. Mike O’Sullivan, ...continue reading

Press