Since the advent of header bidding, Index Exchange has focused a great deal of engineering effort on creating a platform out of our core Wrapper product – one that seamlessly integrates major ad tech partners throughout our industry. We believe our publisher clients deserve a diverse selection of ad tech partners to address their equally ...continue reading
Index Exchange is excited to announce our support for the LiveRamp IdentityLink (IDL) via the Index Exchange Wrapper. Starting this week, we will begin enabling IdentityLink transmission for eligible publishers and buyers on Index Exchange. Benefits of the LiveRamp IdentityLink The LiveRamp IdentityLink is a hashed, people-based identifier used for custom audience style buying in ...continue reading
A few weeks ago, I was stepping into a pair of hot pink heels and heading off to the Women in IT Awards in London, unsure of what exactly the night had in store. As I would quickly learn, companies of all sizes and structures (from start-ups to multinational banks) would pour into Grosvenor House ...continue reading
This week’s The MadTech Podcast is a special episode recorded in Sydney, Australia, where ExchangeWire COO, Rachel Smith is joined by Adele Wieser, country manager, Australia and New Zealand, Index Exchange, to discuss the latest news and trends in madtech across the APAC region. On this week’s episode: – Advertisers claim they will pull money ...continue reading
We’re honored to be nominated as Employer of the Year for this year’s Women in IT Awards. To view all nominations, please click here. The awards ceremony will be held on January 30th at the Grosvenor House Hotel in London.
AppNexus, Rubicon Project and Index Exchange are distancing themselves from the opaque way programmatic budgets are traded to bolster their stances as vendors that can help buyers demystify those auctions. It’s a far cry from the pitches from some supply-side platforms 12 months ago, which appeared to have been outpaced by demand-side platforms when it ...continue reading
Each year, the conference circuit reboots with the madness that is the Consumer Electronics Show. Nearly 180,000 brands, vendors, tech enthusiasts and analysts from all corners of the world show up in Las Vegas for the larger-than-life spectacle. It’s here you’ll find underwear that connects to the internet, televisions as thin as credit cards, and ...continue reading
And LiveRamp is more invested in IdentityLink since the company spun out of Acxiom. In November 2018, dataxu and Index Exchange became the first companies to integrate IdentityLink into the bidstream. Instead of the DSP and SSP separately matching cookies to LiveRamp, which inevitably will produce some mismatches due to blocked or erased cookies, dataxu ...continue reading
In our industry, the end of the year is a time for R&R — not rest and relaxation (as the digital ad ecosystem never sleeps), but reflection and resolutions. It’s a time to evaluate and digest our successes as well as our shortcomings, allowing us to set a new direction as we continue to evolve, ...continue reading
LiveRamp, dataxu and Index Exchange launched the first commercial proof of concept for the Advertising ID Consortium on Thursday. The product places LiveRamp’s IdentityLink directly in the bidstream, skipping the cookie syncs typically required for a DSP and SSP to match against LiveRamp in a campaign.
2018 was a key year for programmatic in Germany – ad spending rose to over € 1.44 billion. As market participants in this country increasingly used programmatic, IX brought together about 300 guests on three days for lively discussions on the status quo of the industry. In mid-November we discuss opinion leaders in different cities to ...continue reading