Media in Canada: Index Exchange Expands New Identity Tool for A Post-Cookie World

The product allows advertisers and buyers to understand where their audiences are present based on consented information. Programmatic ad exchange Index Exchange has expanded its partnership with LiveRamp to make its IdentityLink product available globally after two years of testing. Its cookie-less identity product has now been extended to markets across the globe. Mike O’Sullivan, ...continue reading

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Adweek: Index Exchange Is Taking LiveRamp’s Cookie-less Identity Product Global

IdentityLink’s expansion comes as the industry looks for third-party cookie alternatives Index Exchange is the first supply-side platform to take LiveRamp’s cookie-less identity product global. The expansion builds on last year’s partnership that saw LiveRamp integrate its IdentityLink (IDL) product with the supply-side platform’s IX Wrapper product as part of an effort to connect publisher ...continue reading

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