ExchangeWire: Post-Cookie Lessons from Germany: An Industry Call-to-Action

As definitive strategies and tactical solutions begin to emerge from the post-cookie fallout, Mike O’Sullivan (pictured below), VP product, identity and data at Index Exchange, discusses what approaches publishers in the German and wider global market can take to capitalise on nascent opportunities. This September, Firefox became another falling domino in the post-cookie revolution. Following ...continue reading

IX Perspectives Press

Which-50: Index Exchange Promotes Adele Wieser To APAC Regional Managing Director

Adtech company Index Exchange (IX) has promoted Adele Wieser, previously Country Manager for Australia and New Zealand, and Janette Higginson, previously Buyer Development Director, Australia and New Zealand, to APAC Regional Managing Director and APAC Head of Demand, respectively. Both individuals were IX’s first employees in Asia and since then have grown the company’s footprint ...continue reading

Press

Global Newswire: Index Exchange Promotes Adele Wieser and Janette Higginson in APAC Region

Independent Ad Tech Company Expands Leadership Roles to Further Support Growth Across Asia October 8, 2019, SYDNEY — Index Exchange (IX) today announced the promotion of Adele Wieser, previously Country Manager for Australia and New Zealand, and Janette Higginson, previously Buyer Development Director, Australia and New Zealand to APAC Regional Managing Director and APAC Head ...continue reading

Press

Beet.TV: Index Exchange is Partnering with Roundel for First Party Data

Publishers have an identity problem. Index Exchange is seeking to solve it through a partnership with Target’s Roundel. In June, Index Exchange announced its partnership with Roundel, in an approach to programmatic advertising that uses Target customer data sets to inform media buys. According to Andrew Casale, president and CEO of Index Exchange, the partnership “brings addressability through first ...continue reading

Press