Business Insider: Google’s looming privacy changes could shake up ad retargeting — and advertisers are scrambling to find alternatives

Google’s audience segments are based on its own data and are not as expansive as data provided by third parties, said Jason Hartley, the senior vice president and national head of search at 360i. “It’s going to be very difficult to replace the performance for unfettered marketing,” Hartley said. “We are going to have to ...continue reading

Press

ExchangeWire: The Spanish Programmatic & Martech Industry in 2019: Predictions & Reflections

The programmatic advertising and marketing technology industries are beautifully complex ecosystems which marry technological, financial and regulatory processes. Whilst key developments and trends are often discussed at the international level, it can be easy to overlook details at a more local basis, and whether they mirror, or converge from, the global norms. To that end, ...continue reading

Press

ExchangeWire: Supply Chain Transparency Should Have a Buy-Side Twin

Advertising fraud has for a long time cast a shadow over the ad- and martech ecosystem, compromising everything from brand safety to industry finances, with estimates suggesting an annual loss of USD$44bn (£33.6bn) by 2022. Writing exclusively for ExchangeWire, Michael McNeeley (pictured below), vice president product, demand and UI at Index Exchange discusses progress in the fight against fraud ...continue reading

Press

MarTech Series: Index Exchange and LiveRamp Partner to Unlock People-Based Marketing Across Open Web

Initial Results Show Daily High of 110 Million User Matches Across 8 Billion Bid Requests Index Exchange announced early results of its integration with LiveRamp IdentityLink. Just weeks after the global advertising marketplace enabled IdentityLink for IX Wrapper publishers in the US, the company has seen a daily high of 110 million matches to users in LiveRamp’s identity ...continue reading

Press