Chain Store Age: Target digital ad platform enters programmatic advertising space

Roundel, Target’s rebooted in-house media company, is partnering with a digital ad exchange. Roundel and Index Exchange have co-engineered a customized product providing media buyers access to Target’s first-party data paired with inventory using their existing platforms. This partnership marks Roundel’s first major foray into programmatic advertising, an automated method of buying, selling or fulfilling ...continue reading

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