An Introduction to Machine Learning – Our Supply Traffic Filter With self-driving cars, voice-controlled personal assistants, and recommendation engines built into your favourite streaming services, it seems like we are only at the tip of the iceberg when it comes to Machine Learning (ML). For many of us, it is increasingly governing much of how ...continue reading
IX Traffic Filter: Meeting 2020’s Business Challenges with Machine Learning Let’s rewind to a time before quarantine and face masks – the year 2019. As we set our sights on 2020, one of our goals at IX was to invest in efficiency on behalf of our publishers and buyers. We could never have anticipated how ...continue reading
This is Today. Today is Yesterday. And Tomorrow is also Today. It’s official. Our new normal is no longer new. It’s just normal. If you have an internet connection, or cable television, you have heard those words more in the past few months than your own name. “The New Normal” will be the Time Magazine ...continue reading
Working women receive a slew of advice — lean in, lean out, be aggressive, but not too aggressive. We’re constantly inspired by the women who are paving the way and taking charge in the ever-evolving world of technology. Welcome to This Woman’s Work, a series highlighting how various women are advancing the tech industry, both professionally ...continue reading
The product allows advertisers and buyers to understand where their audiences are present based on consented information. Programmatic ad exchange Index Exchange has expanded its partnership with LiveRamp to make its IdentityLink product available globally after two years of testing. Its cookie-less identity product has now been extended to markets across the globe. Mike O’Sullivan, ...continue reading
Index Exchange Joins Prebid.org NEW YORK, NY, JULY 22, 2020 – Prebid.org, the organization that oversees the open source Prebid programmatic advertising solutions, announced today that Index Exchange (IX), one of the world’s largest independent ad exchanges, will be joining Prebid.org at the Leader level. Mike O’Sullivan, Vice President of Product at IX, will also ...continue reading
IdentityLink’s expansion comes as the industry looks for third-party cookie alternatives Index Exchange is the first supply-side platform to take LiveRamp’s cookie-less identity product global. The expansion builds on last year’s partnership that saw LiveRamp integrate its IdentityLink (IDL) product with the supply-side platform’s IX Wrapper product as part of an effort to connect publisher ...continue reading
Global Support for LiveRamp IdentityLink® Index Exchange is excited to announce that we are the first exchange live and integrated with LiveRamp IdentityLink® (IDL) globally, expanding today to include support for publishers in the UK, Europe, and Asia-Pacific. Through this expanded integration, Index Exchange and LiveRamp®, aim to bring European and Asia-Pacific partners the ability ...continue reading
New integration enables global marketers to deliver personalized marketing across the open web with people-based precision NEW YORK, NY, July 20, 2020 — Index Exchange (IX), one of the world’s largest independent ad exchanges, today announced that it is the first exchange to be live with LiveRamp IdentityLink globally, with support most recently extended to ...continue reading
Unpacking the Programmatic Opportunity in Our New Normal In Index Exchange’s inaugural IX Open Access webinar (July 16), Andrew Casale, President and CEO of Index Exchange, and Jeff Green, CEO and Founder of The Trade Desk, discussed the lessons they’ve learned throughout programmatic history, how The Trade Desk and Index Exchange are helping clients make ...continue reading
Keep on Keeping On Momentum is important. You don’t realize how important it is until you lose it. In this business, we like to talk about momentum using expressions like “tailwinds”, “flywheel effects”, and the crown jewel of them all – “growth”. In a world where flat felt like progress, forward movement feels like a ...continue reading
Video Player Bidding now available to all of Index Exchange’s publisher partners, signaling continued omnichannel growth for leading Exchange NEW YORK, NY, July 13, 2020 – Index Exchange (IX), one of the world’s largest independent ad exchanges, announced today it has partnered with JW Player, the world’s most powerful and flexible video platform, to deliver ...continue reading