What is OpenRTB 2.6 and how does it change the game for CTV? OpenRTB is the lingua franca or the …

Understanding transparency in CTV Lori Goode: Why is transparency one of the biggest challenges in scaling connected TV today? Rob …

What is connected TV? With soaring viewership and increased investment from marketers, streaming and connected TV is the media industry’s …

Index Explains: streaming TV The video advertising market, and particularly streaming TV, is rapidly evolving. Think about just how fast …