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Blog

Articles
May 15, 2025

2025 NewFronts Recap: 4 Trends Shaping the Future of Streaming TV Advertising 

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Articles
Apr 09, 2025

Unlocking Performance with AI-Driven Sell-Side Decisioning: Q&A With Butler/Till and SWYM.ai 

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Articles
Nov 14, 2024

What Is Curation and How Is It Transforming Programmatic Advertising?

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Case studies
Apr 15, 2025

KINESSO Achieves 35% Lower Carbon Emissions for Ad Campaign With Index Exchange 

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Indoors, Adult, Male
Articles
Dec 06, 2023

Life at Index: A Spotlight on Our Diversability Employee Resource Group

Throughout the year, our Diversability employee resource group (ERG) supports and educates employees on mental wellbeing and wellness, neurodiversity, and …

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Person watching streaming tv Optimize Programmatic Monetization in Streaming TV
Articles
Nov 21, 2023

6 Ways to Optimize Programmatic Monetization in Streaming TV

As streaming TV continues to grow, programmatic technology is rapidly evolving right alongside it. We’re finally seeing technical implementation catch …

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Business insider
Case studies
Nov 15, 2023

Business Insider Sees 26% Increase in CPMs with Index Exchange’s Outstream Ad Unit

Overview Business Insider, a global media company that publishes news, stories, and data-driven journalism across a variety of platforms, began …

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Articles
Oct 17, 2023

Life at Index: A Spotlight on Our Index Black Employee Resource Group

Celebrating UK Black History Month reminds me why I stepped into the leadership role for our employee resource group, Index …

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Articles
Sep 25, 2023

Better Price Transparency Unlocks More Efficiency and Value in Programmatic

As the programmatic market continues to mature, a central theme has emerged—the pursuit of efficiency and genuine value creation. There …

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Articles
Sep 11, 2023

It’s Time to Overhaul Price Floors in Programmatic Advertising

This post was originally published on November 9, 2022 and last updated on September 11, 2023. Price floors and rate …

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Lori goode Sustainability in Advertising
Articles
Sep 06, 2023

Sustainability in Advertising: Impactful Actions for a Greener Future

Climate change is one of the most pressing challenges we’re all facing today, and the call for more sustainable business …

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Engineering at Index is about solving complex problems
Articles
Aug 29, 2023

Feed Your Ambition: Engineering at Index Exchange

As an engineering-first company, our foundation is our technology platform and all of the Indexers who come together to improve, …

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Case studies
Jul 05, 2023

NewsBreak Sees 34% CPM Increase Across Its Ad Solutions with Mobile Video Advertising

Overview As the largest local news app in the US with over 50 million monthly users, NewsBreak prides itself on …

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Parade, Person, Accessories
Articles
Jun 20, 2023

Life at Index: A Spotlight on Our Index Pride Employee Resource group

Happy Pride Month!  Each June, Pride Month provides us with a time to honor and celebrate the history and accomplishments …

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