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Blog

Articles
Dec 19, 2025

Charting the Next Era of Programmatic: A Look Back at 2025

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Articles
Dec 18, 2025

Exploring the Future of AI in Advertising With IPG

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Case studies
Nov 12, 2025

Context at Streaming TV Scale: PMG, IRIS.TV, and Index Exchange Drive Brand Lift

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Articles
Oct 07, 2025

Introducing the Data Vendor Ecosystem: Premium Data and Smarter Decisions Without Added Fees

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Articles
May 27, 2025

Unlocking New Value in Programmatic: The Rise of Sell-Side Decisioning 

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Case studies
Apr 09, 2025

How SWYM.ai Leveraged Index Marketplaces To Deliver 56% Boost in Client KPIs for Butler/Till  

Leveraging Index Marketplaces, SWYM.ai was able to train their algorithm on performance signals across the entire transaction—including sell-side signals from Index’s robust, high-quality supply.

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Articles
Feb 18, 2025

Untapped Potential: How AI Innovation Will Drive the Future of Ad Tech 

Digital advertising underpins the business model of the internet—keeping content free and accessible while powering a multi-billion-dollar ecosystem. Ad tech …

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Case studies
Jan 13, 2025

Freestar Publishers See $300K Incremental Revenue Lift With Highly Viewable Index Exchange Flex Ad Unit 

Freestar, which powers monetization for the world’s leading digital publishers, sought to enhance its publishers’ video inventory without disrupting the consumer experience.

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Articles
Dec 09, 2024

Reflecting on 2024: Programmatic Transformation in Progress 

As 2024 draws to a close, I find myself reflecting on a transformative year that has begun to redefine the …

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Articles
Nov 26, 2024

Engineering Scalable Solutions: Machine Learning and Optimization at Index Exchange

Our vision at Index Exchange is total market efficiency, and our engineering teams are using machine learning and optimization to …

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Articles
Nov 14, 2024

What Is Curation and How Is It Transforming Programmatic Advertising?

In today’s crowded digital space, effectively reaching the right audience is more essential—and complex—than ever. Curation offers a precise, streamlined …

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Articles
Nov 04, 2024

Black Friday and Cyber Monday Marketing Insights: How To Reach Early Holiday Shoppers

The holiday shopping season is no longer a sprint that starts on Black Friday and ends with Cyber Monday. Over …

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Articles
Oct 24, 2024

Connecting Cultures: The Power of Our Localization Strategy

At Index Exchange, we take pride in delivering best-in-class service and technology to our customers and partners around the globe.  …

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Articles
Sep 17, 2024

Bringing Our Brand to Life: Office Spaces That Reflect Our People and Work Culture

There’s a story behind all artwork and branding in office spaces. It exists for more than admiration, yet those stories …

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Articles
Sep 16, 2024

What Google’s Antitrust Trial Means for Ad Tech

Video transcript I just returned from Virginia where Index Exchange’s CEO, Andrew Casale, testified on the opening day of the …

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