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Blog

Case studies
Nov 12, 2025

Context at Streaming TV Scale: PMG, IRIS.TV, and Index Exchange Drive Brand Lift

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Articles
Oct 07, 2025

Introducing the Data Vendor Ecosystem: Premium Data and Smarter Decisions Without Added Fees

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Case studies
Oct 23, 2025

The Guardian Boosts Auction Efficiency and Revenue With Index Exchange’s Transparent Dynamic Take Rates 

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Articles
Sep 25, 2025

Transparency That Scales: Unlocking Show-Level Intelligence in Streaming TV

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Articles
May 27, 2025

Unlocking New Value in Programmatic: The Rise of Sell-Side Decisioning 

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Articles
Nov 26, 2024

Engineering Scalable Solutions: Machine Learning and Optimization at Index Exchange

Our vision at Index Exchange is total market efficiency, and our engineering teams are using machine learning and optimization to …

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Articles
Nov 14, 2024

What Is Curation and How Is It Transforming Programmatic Advertising?

In today’s crowded digital space, effectively reaching the right audience is more essential—and complex—than ever. Curation offers a precise, streamlined …

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Articles
Nov 04, 2024

Black Friday and Cyber Monday Marketing Insights: How To Reach Early Holiday Shoppers

The holiday shopping season is no longer a sprint that starts on Black Friday and ends with Cyber Monday. Over …

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Articles
Oct 24, 2024

Connecting Cultures: The Power of Our Localization Strategy

At Index Exchange, we take pride in delivering best-in-class service and technology to our customers and partners around the globe.  …

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Articles
Sep 17, 2024

Bringing Our Brand to Life: Office Spaces That Reflect Our People and Work Culture

There’s a story behind all artwork and branding in office spaces. It exists for more than admiration, yet those stories …

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Articles
Sep 16, 2024

What Google’s Antitrust Trial Means for Ad Tech

Video transcript I just returned from Virginia where Index Exchange’s CEO, Andrew Casale, testified on the opening day of the …

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Articles
Aug 28, 2024

Behind the Tech: Building Index Marketplaces

In our “Behind the Tech” blog series, we’re delving into the minds of our engineering team members to get a …

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Articles
Aug 15, 2024

The Streaming Election: How To Craft Winning Political Advertising Campaigns

With soaring viewership growth and new programmatic advancements, streaming TV has become a critical investment for political marketers ahead of …

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Articles
Jul 22, 2024

Eliminating MFA Sites: How Marketers Can Protect Campaigns and Ensure Quality Ad Placements

As the ad industry amplifies the need to eliminate made-for-advertising (MFA) sites, many marketers are left wondering what they can …

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Articles
Jul 02, 2024

Insights From Our Privacy Sandbox Testing

Since Google disabled third-party cookies on 1% of Chrome traffic in January, we’ve been busy testing the Protected Audience (PA) …

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