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Blog

Articles
Apr 07, 2026

Sell-Side Decisioning for Media Owners: How To Create More Value in Programmatic

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Case studies
Mar 24, 2026

How A+E Global Media Drove Efficiency and Revenue Through Ad Podding

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Articles
Mar 26, 2026

Programmatic’s Agentic Future Needs a Stronger Foundation

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Articles
Mar 19, 2026

Unlocking Brand Value Through the Sell Side

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Articles
Feb 12, 2026

Why the Next Phase of Agentic Sell-Side Decisioning Starts at the Impression

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Case studies
Jan 13, 2025

Freestar Publishers See $300K Incremental Revenue Lift With Highly Viewable Index Exchange Flex Ad Unit 

Freestar, which powers monetization for the world’s leading digital publishers, sought to enhance its publishers’ video inventory without disrupting the consumer experience.

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Articles
Dec 09, 2024

Reflecting on 2024: Programmatic Transformation in Progress 

As 2024 draws to a close, I find myself reflecting on a transformative year that has begun to redefine the …

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Articles
Nov 26, 2024

Engineering Scalable Solutions: Machine Learning and Optimization at Index Exchange

Our vision at Index Exchange is total market efficiency, and our engineering teams are using machine learning and optimization to …

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Articles
Nov 14, 2024

What Is Curation and How Is It Transforming Programmatic Advertising?

In today’s crowded digital space, effectively reaching the right audience is more essential—and complex—than ever. Curation offers a precise, streamlined …

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Articles
Nov 04, 2024

Black Friday and Cyber Monday Marketing Insights: How To Reach Early Holiday Shoppers

The holiday shopping season is no longer a sprint that starts on Black Friday and ends with Cyber Monday. Over …

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Articles
Oct 24, 2024

Connecting Cultures: The Power of Our Localization Strategy

At Index Exchange, we take pride in delivering best-in-class service and technology to our customers and partners around the globe.  …

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Articles
Sep 17, 2024

Bringing Our Brand to Life: Office Spaces That Reflect Our People and Work Culture

There’s a story behind all artwork and branding in office spaces. It exists for more than admiration, yet those stories …

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Articles
Sep 16, 2024

What Google’s Antitrust Trial Means for Ad Tech

Video transcript I just returned from Virginia where Index Exchange’s CEO, Andrew Casale, testified on the opening day of the …

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Articles
Aug 28, 2024

Behind the Tech: Building Index Marketplaces

In our “Behind the Tech” blog series, we’re delving into the minds of our engineering team members to get a …

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Articles
Aug 15, 2024

The Streaming Election: How To Craft Winning Political Advertising Campaigns

With soaring viewership growth and new programmatic advancements, streaming TV has become a critical investment for political marketers ahead of …

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