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Blog

Case studies
Nov 12, 2025

Context at Streaming TV Scale: PMG, IRIS.TV, and Index Exchange Drive Brand Lift

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Articles
Oct 07, 2025

Introducing the Data Vendor Ecosystem: Premium Data and Smarter Decisions Without Added Fees

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Case studies
Oct 23, 2025

The Guardian Boosts Auction Efficiency and Revenue With Index Exchange’s Transparent Dynamic Take Rates 

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Articles
Sep 25, 2025

Transparency That Scales: Unlocking Show-Level Intelligence in Streaming TV

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Articles
May 27, 2025

Unlocking New Value in Programmatic: The Rise of Sell-Side Decisioning 

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Notebook with Index Marketplaces notes and product sketches
Articles
Jun 13, 2024

Unlocking the Power of Curation With Index Marketplaces 

As ad buying continues to shift toward curation, Index Marketplaces marks a new beginning for programmatic executions: one that’s more …

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four-index-employees-gathered-around-data-filled-wall
Articles
May 29, 2024

Meet Our Engineering Teams: The Data Products Division 

Our engineering teams are committed to producing an efficient exchange with superior infrastructure, alongside building deep relationships internally and externally. …

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TV screen with Hot Ones showing content discovery in Streaming TV
Articles
May 22, 2024

Improving Content Discovery in Streaming TV: Q&A With Plex  

With more content available than ever before, today’s streaming TV viewers are overwhelmed with choice. Not only do viewers struggle …

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Exchange quality and eliminating MFA sites on a laptop screen
Articles
May 07, 2024

Taking a Stand: Eliminating MFA Sites and Fostering Quality Journalism

At Index Exchange, we’ve long championed the cause of legitimate publishers—the dedicated journalists and content creators that inform, engage, and …

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People looking at the new PLCMT definitions on a computer
Articles
Apr 24, 2024

Supporting the New IAB PLCMT Guidelines for Video Inventory

The new PLCMT video definitions, which the IAB Tech Lab updated last year, provide a consolidated breakdown of video ad …

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Employees working on their computers around a boardroom table.
Articles
Apr 16, 2024

Behind the Tech: Solving Challenges in Streaming TV 

In our new “Behind the Tech” blog series, we’re delving into the minds of our engineering team members to get …

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White house against a blue sky to represent political ads and streaming tv
Articles
Apr 09, 2024

Political Ads and Streaming TV: How To Navigate the 2024 Election Cycle 

As we get further into the 2024 election cycle, political marketers cannot overlook the power of streaming TV for their …

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ad podding
Articles
Mar 26, 2024

The Ad Podding Revolution: How OpenRTB 2.6 Is Transforming Streaming TV 

When the OpenRTB 2.6 protocol was released in early 2022, it delivered a range of new features that promised to …

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Privacy Sandbox CMA Label Reporting and Protected Audience Status
Articles
Mar 21, 2024

New Privacy Sandbox Reporting Introduces More Transparency Into Performance  

Update: As of April 16, 2024, Topics API reporting is also available in the Index UI. As we work with …

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People watch Political Advertising on a tv
Articles
Feb 13, 2024

Political Advertising in Streaming TV: Q&A With Madhive

The upcoming election cycle is poised to be the first to fully realize the value of streaming TV advertising thanks to …

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