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Blog

Articles
Dec 19, 2025

Charting the Next Era of Programmatic: A Look Back at 2025

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Articles
Dec 18, 2025

Exploring the Future of AI in Advertising With IPG

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Case studies
Nov 12, 2025

Context at Streaming TV Scale: PMG, IRIS.TV, and Index Exchange Drive Brand Lift

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Articles
Oct 07, 2025

Introducing the Data Vendor Ecosystem: Premium Data and Smarter Decisions Without Added Fees

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Articles
May 27, 2025

Unlocking New Value in Programmatic: The Rise of Sell-Side Decisioning 

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Articles
Aug 28, 2024

Behind the Tech: Building Index Marketplaces

In our “Behind the Tech” blog series, we’re delving into the minds of our engineering team members to get a …

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Articles
Aug 15, 2024

The Streaming Election: How To Craft Winning Political Advertising Campaigns

With soaring viewership growth and new programmatic advancements, streaming TV has become a critical investment for political marketers ahead of …

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Articles
Jul 22, 2024

Eliminating MFA Sites: How Marketers Can Protect Campaigns and Ensure Quality Ad Placements

As the ad industry amplifies the need to eliminate made-for-advertising (MFA) sites, many marketers are left wondering what they can …

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Articles
Jul 02, 2024

Insights From Our Privacy Sandbox Testing

Since Google disabled third-party cookies on 1% of Chrome traffic in January, we’ve been busy testing the Protected Audience (PA) …

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Articles
Jun 13, 2024

Unlocking the Power of Curation With Index Marketplaces 

As ad buying continues to shift toward curation, Index Marketplaces marks a new beginning for programmatic executions: one that’s more …

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Articles
May 29, 2024

Meet Our Engineering Teams: The Data Products Division 

Our engineering teams are committed to producing an efficient exchange with superior infrastructure, alongside building deep relationships internally and externally. …

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Articles
May 22, 2024

Improving Content Discovery in Streaming TV: Q&A With Plex  

With more content available than ever before, today’s streaming TV viewers are overwhelmed with choice. Not only do viewers struggle …

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Articles
May 07, 2024

Taking a Stand: Eliminating MFA Sites and Fostering Quality Journalism

At Index Exchange, we’ve long championed the cause of legitimate publishers—the dedicated journalists and content creators that inform, engage, and …

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Articles
Apr 24, 2024

Supporting the New IAB PLCMT Guidelines for Video Inventory

The new PLCMT video definitions, which the IAB Tech Lab updated last year, provide a consolidated breakdown of video ad …

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Articles
Apr 16, 2024

Behind the Tech: Solving Challenges in Streaming TV 

In our new “Behind the Tech” blog series, we’re delving into the minds of our engineering team members to get …

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