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M Publicité Grows Revenue Using the IX Library™

Success story: M Publicité

M Publicité is the advertising department of the highly respected French publisher Le Monde, which is known for publishing Le Monde, Le Nouvel Obs, La Vie, Courrier International, Télérama, and HuffPost.fr. As a part of their effort to embrace and adopt programmatic advertising, we worked with M Publicité to integrate with the IX Library™

The opportunity

M Publicité tapped Index Exchange for support in addressing day-to-day challenges, seeking a close partner with whom they could have a two-way relationship focused on identifying solutions. 

The solution

Integrating with the IX Library™ allows media owners to experience sustained growth thanks to high-quality services:

  • Our full-service team supports any needs from customers (including integrations, updates, and more).
  • Integration and use of the IX Library™ is free for all of our customers.
  • The IX Library™ brings people-based marketing to all publishers regardless of their header bidding solution.

The outcome

In order to unlock the power of programmatic, M Publicité has benefitted from the following integrations:

  • Easy addition of partners integrated via the IX Library™
  • Automatic access to the LiveRamp IdentityLink™  solution 

“The revenue is important, but we place it at almost the same level as the support provided by a partner. We’re not satisfied with a QBR, the traditional quarterly meeting in ad tech. We prefer to have regular meetings on a weekly or bi-weekly basis. And this is the kind of relationship we have with Index Exchange.”

Sébastien Noel
Director of programmatic activities, ad tech and monetisation, M Publicité

Read the full case study to learn how M Publicité grew its revenue by over 20% shortly after integrating the IX Library™, or contact our sales team to learn how we can help you achieve your business goals.

Index Editor

This post was published by the Index Exchange editorial team.

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